Shopify vs. eBay

With simple customization features and next-level selling tools, Shopify is the only end-to-end commerce platform to build, grow, and run your business.
A green bike helmet inside a product website tile. To the right, we see a line graph showing a 15% online store conversion rate over time.

Join the brands switching to Shopify

  • Mejuri
  • Gymshark
  • Brooklinen
  • Leesa
  • Patagonia
  • Crate & Barrel
  • UNTUCKit
  • Death Wish Coffee
  • Jungalow
  • Rebecca Minkoff

Why Shopify

See why brands are moving to Shopify

  1. 1
    Customize your brand

    Stand out with full control over your brand and customer experience—just the way you like it.

  2. 2
    15% better checkout conversion

    Sell on popular marketplaces like Etsy and Amazon, on social, in-person, and internationally.

  3. 3
    $0 listing fees on unlimited products

    Do business on your own terms and scale without compromising your bottom line.

  4. 4
    150+ updates every six months

    Access the same best-in-class features and functionality used by the world’s biggest brands.

Customize your brand

Take full control of your brand

Pick from over 70 no-code themes or create your own. Claim your own domain and customize your checkout, product pages, and more with simple, easy-to-use tools.
An online plant store homepage showing a Shopify editing toolbar to its right.

Customize every branding aspect

Select from fast, customizable templates or partner with a developer to build a unique online store experience of your own.
Explore Shopify stores 

Level up with 21,000+ apps

Add more features and functionality with more than 21,000 apps built by trusted Shopify developers.
Explore app store 

Own your customer relationships

Manage your own customer data and leverage built-in marketing tools like Shopify Messaging and Inbox to build deeper connections with your customers.
Explore marketing tools 

Streamline your SEO

Make your store easy to find and accelerate your site speed with SEO tools and step-by-step guides. Even a one-second improvement can boost mobile conversion by up to 27%.
Explore our SEO checklist 

15% better checkout conversion

Sell more with the best-converting checkout

Shopify’s checkout lifts conversion by 15% on average, and it’s built into every store. Pack it with features customers love like express checkout, discounts, gift cards, and local pickup and delivery.
A phone screen showing a woman wearing a dress shirt on TikTok with floating social media icons around it and a line chart showing audience growth.

Go international

Reach buyers around the world with native multi-language and multi-currency features, plus a host of local payment gateways for an optimized checkout experience that converts.
Start selling internationally 

Market from one place

Create ad campaigns directly from Shopify to reach new customers across email, social, and marketplaces like TikTok, Instagram, Amazon, and Etsy.
Build a campaign 

Accelerated by Shop Pay

Shop Pay is the best-converting accelerated checkout on the internet. With more than 150 million users, brands can convert first-time visitors into customers with a single tap.
Explore Shop Pay 

A smarter way to sell in person

Accept in-person payments quickly and easily with Shopify Point of Sale. Track your whole business with real-time data from both online and retail sales.
Explore Shopify POS 
Shopify

Začnite predávať za 1 €

Získajte až 8 000 € späť vo forme kreditov

Súhlasíte s prijímaním marketingových e‑mailov od spoločnosti Shopify.

$0 listing fees on unlimited products

Keep more money in your pocket

Get a higher return on investment while scaling—without compromising your bottom line.
A product inventory list showing icons, names of clothes, category, and quantity. A rising line chart showing orders over time.

Lower transaction fees

Shopify charges lower fees on the sale price than eBay and it doesn’t charge transaction fees when merchants use Shopify Payments.

Your prices, your way

Set your own prices without the pressures of competitor pricing or marketplace search algorithms.

Unlimited products with no listing fees

Never pay extra to list more products on Shopify for the same monthly price plan you sign up for.

Find a Shopify plan that’s best for you

Whether you’ve got a new idea you want to explore or if you’re ready to sell all over the world, there’s a Shopify plan that’s right for you. Check out plans and pricing.
See pricing

150+ updates every six months

Technology that grows with you

Commerce is changing like never before, but Shopify is single-mindedly focused on keeping you at the cutting edge. With thousands of engineers, Shopify is shipping hundreds of annual commerce updates—from integrating AI across the platform, to offering omnichannel selling tools.

We never stop shipping.
150+ updates unpacked every six months.

Explore Shopify Editions

Powerful, stable, and secure

Shopify maximizes security without compromising performance or affecting compatibility. The platform handles the internet’s biggest flash sales with ease.

Do more with analytics and insights

Access powerful real-time business data and customer insights that let you drive growth in strategic ways.

Migrate from eBay to Shopify

Migrate your way

There are tons of ways to migrate your data to Shopify. Choose the one that works for you based on your business needs.
A website selling purses with floating icons and purses around it
An icon of CSV file that leads to a product inventory window

FOR SMALLER BUSINESSES

Migrate manually

For a simpler approach, manually transfer your store’s data using a CSV file. This will import products and customers to your new Shopify store.

  • Note that some data like orders and blog posts can’t be moved this way.
  • Copy text from your current store’s pages and paste it in your new Shopify store where you need.
Explore manual migration 
A refresh icon that leads to other icons of a price tag, person, paper/pencil, a package, and a website

FOR FAST SETUP

Move with a migration app

Migrate your store quickly. Use a third-party migration app from the Shopify App Store.

  • Transfer essential store data, including products, orders, customers, reviews, and more.
  • Keep your store's SEO and overall integrity intact throughout migration.
Explore migration apps 
An API icon that leads a product inventory window

FOR LARGE BUSINESSES

Hire a Shopify Partner

Work with a Shopify Partner to manage and complete your migration.

  • Collaborate with a Shopify Partner that specializes in migration for your industry and size.
  • Some partners may use Shopify’s API to create a custom migration solution tailored to your needs.
Find a Shopify Partner 
A chat window conversation

CUSTOMER SUPPORT

24/7 Support

Get help at any point in the process, from importing data to building your store from our award-winning customer support team.

Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.
Contact support 

Explore resources

Do more with eBay and Shopify

Discover helpful resources on the differences, similarities, and how you can use both platforms to grow your business.

GUIDES

10 top ecommerce companies list and guide

Learn about the top commerce companies and how to choose the best options for your business.
Read the blog 

SELL ONLINE

Shopify eBay integration: how to connect your store

Learn how you can integrate your Shopify store and eBay account to sync inventory and manage eBay orders more efficiently through Shopify.
Read the blog 

PODCASTS

From eBay to Shopify: this tech reseller achieves 6 figure monthly sales

Originally operating on eBay, Brian Burke migrated his business, RenewedMacs.com, to Shopify to gain more control over the customer experience.
Listen to the podcast 

HELP CENTER

Migrate from eBay

This guide outlines how to migrate your store to Shopify from eBay.
Follow the steps 

Shopify vs. eBay comparison

How selling on your own Shopify store compares with selling on eBay for US sellers in most eBay categories, as of October 2026.
Comparison of Shopify and eBay on business model, subscriptions, listing fees, fees on each sale, payment processing, fulfillment, and selling on both.
Buyer concernShopifyeBay
Best for
Shopify
Your own online store, plus social and in-person sales²
eBay
Auction-style or fixed price listings on eBay¹
Plan or subscription
Shopify
Monthly plan with no setup fees²
eBay
Optional eBay Store subscription adds more free listings¹
Listing fees
Shopify
Unlimited products, with no fee per listing²
eBay
250 free listings a month, then $0.35 each¹
Fees on each sale
Shopify
Card rate set by plan; no commission on sales²
eBay
13.6% final value fee plus $0.30 to $0.40 per order¹
Payment processing
Shopify
No third-party transaction fee with Shopify Payments²
eBay
Included in the final value fee¹
Fulfillment
Shopify
Buy and print shipping labels in Shopify²
eBay
eBay International Shipping sends orders through a US hub¹
Selling on both
Shopify
Marketplace Connect syncs eBay listings, orders, and inventory³
eBay
A supported Marketplace Connect channel³

Sources: footnotes 1, 2, and 3. eBay figures are for most categories on the US site, in USD.

Shopify vs. eBay FAQ

¹ eBay Help, "Selling fees," ebay.com/help/selling/fees-credits-invoices/selling-fees, fees for most categories on the US site, accessed October 7, 2026. Fees differ for eBay Store subscribers and some categories.

² Shopify pricing, shopify.com/pricing, accessed October 7, 2026. Card rates and third-party transaction fees depend on your plan. Shopify Payments is available in certain countries.

³ Shopify Help Center, "Shopify Marketplace Connect app," accessed October 7, 2026.

⁴ Shopify Help Center, "Migrate from eBay," accessed October 7, 2026.

Shopify vs. eBay

Ready to grow? Switch to Shopify.

Try Shopify for free, and enjoy your first 3 months for 1 €/month on select plans. Explore all the tools and services you need to start, run, and grow your business.
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